450 Yen for how many likes!!?? Just Don’t…

I’ve seen a few ads circulating on my Facebook groups lately. It was this flashy picture and it had about 7 different options to “buy” likes for your Facebook page. The currency was in yen (no big deal I have nothing against foreign currency… just make sure you are calculating the exchange properly). So… on […]

Stats Part 3: Deciphering!

Ok so Here is what we all want to know… You have all this info from Facebook, WordPress and more… what does it mean? Reach, Previews, engagements, Clicks etc? Ok. On Your pages manager for Facebook (If you’re mobile like me that’s pretty much all I use), You will see an icon at the bottom […]

Stats Part 2 of 3!

So part one I talked about stats and what they are. Next part I’m going into detail on how to read Facebook stats, WordPress stats, and other site stats; I’ll really detail what they mean. Ok. So you have all this information, what do you do with it? How can you really work to improve? […]

Stats… what are they… why do I need them? Part 1 of 3

Ok here we go!! Stats!! Yay everyone’s favorite subject in High School right??!!! Yeah right… I know it’s not something we really enjoy. But as a business owner, you really should be paying close attention to your stats. Throughout these I will be using Stats and insights interchangeably; really they are the same thing. Stats […]

Food For Thought…

I can say with confidence that all businesses have heard the phrase “online presence”, but how many have actually put some REAL thought into it? What does it REALLY mean? What can you do about it? I often hear: “Well, people are going to write whatever they want no matter what I do.” This, in […]

Cordial behavior online (and in person) is a MUST!

Let’s start with the first point on of this: An owner of a business or the person in charge of your brand online must ALWAYS act politely, and NEVER name-call, or use threatening or demeaning language. Period. There is no “but” to this. Point number two: people are MORE likely to complain online than in […]

Do businesses really need to use Facebook?

Short answer: YES! Here is why: Just from my own experience I have come to realize that if a business is not on Facebook, they don’t exist. Yes, it is rather sad that we, as a society,  have come to rely so much on Social media; but it’s true.  Businesses have to realize the potential […]