Cordial behavior online (and in person) is a MUST!

Let’s start with the first point on of this: An owner of a business or the person in charge of your brand online must ALWAYS act politely, and NEVER name-call, or use threatening or demeaning language. Period. There is no “but” to this. Point number two: people are MORE likely to complain online than in […]

Content Part 3: Twitter!

Content for twitter is an entirely different beast. You are limited on your characters. So unless you are saying something short and sweet you will have a link to your content. If you do this you have to have something catchy to get people to WANT to click. There is a real science to creating […]

Blog: Is Social Media worth the effort?

Of course my opinion is going to be somewhat biased on this but there are overwhelming statistics that point the answer to YES! Now to be fair, if you are looking for immediate payoff you won’t usually find that with social media. Businesses need to remember that social media is a “long-term” investment. I put […]