Stats Part 3: Deciphering!

Ok so Here is what we all want to know… You have all this info from Facebook, WordPress and more… what does it mean? Reach, Previews, engagements, Clicks etc? Ok. On Your pages manager for Facebook (If you’re mobile like me that’s pretty much all I use), You will see an icon at the bottom […]

Stats… what are they… why do I need them? Part 1 of 3

Ok here we go!! Stats!! Yay everyone’s favorite subject in High School right??!!! Yeah right… I know it’s not something we really enjoy. But as a business owner, you really should be paying close attention to your stats. Throughout these I will be using Stats and insights interchangeably; really they are the same thing. Stats […]

Content, content, content! Part 1: Blog!

We always hear the word “content”. Whether it’s sharable, news worthy, informational… it’s always there! What many businesses struggle with is where to get it! Unfortunately there is no easy, one-size-fits-all, answer. Let’s start with your blog. If you don’t have one you should! There is a plethora of information on blog ideas and most […]

Blog: Is Social Media worth the effort?

Of course my opinion is going to be somewhat biased on this but there are overwhelming statistics that point the answer to YES! Now to be fair, if you are looking for immediate payoff you won’t usually find that with social media. Businesses need to remember that social media is a “long-term” investment. I put […]