450 Yen for how many likes!!?? Just Don’t…

I’ve seen a few ads circulating on my Facebook groups lately. It was this flashy picture and it had about 7 different options to “buy” likes for your Facebook page. The currency was in yen (no big deal I have nothing against foreign currency… just make sure you are calculating the exchange properly). So… on […]

Stats Part 3: Deciphering!

Ok so Here is what we all want to know… You have all this info from Facebook, WordPress and more… what does it mean? Reach, Previews, engagements, Clicks etc? Ok. On Your pages manager for Facebook (If you’re mobile like me that’s pretty much all I use), You will see an icon at the bottom […]

Food For Thought…

I can say with confidence that all businesses have heard the phrase “online presence”, but how many have actually put some REAL thought into it? What does it REALLY mean? What can you do about it? I often hear: “Well, people are going to write whatever they want no matter what I do.” This, in […]

Cordial behavior online (and in person) is a MUST!

Let’s start with the first point on of this: An owner of a business or the person in charge of your brand online must ALWAYS act politely, and NEVER name-call, or use threatening or demeaning language. Period. There is no “but” to this. Point number two: people are MORE likely to complain online than in […]

Content Part 3: Twitter!

Content for twitter is an entirely different beast. You are limited on your characters. So unless you are saying something short and sweet you will have a link to your content. If you do this you have to have something catchy to get people to WANT to click. There is a real science to creating […]

Content, Content, Content! Part 2: Facebook

Part one was about your blog. Cliff notes version is make it personal, informative, and have fun! This time I’m talking about your business Facebook page. The trick to Facebook content is making it “shareable”. Now as with your blog this is not one size fits all, it will require work and lots of effort. […]