It’s no secret that most people are on Facebook. It’s also no secret that people use Facebook to interact with businesses as well as individuals.
When is the last time you were on Facebook and said “I wonder if (insert resturaunt name here) does happy hour specials?” Or “how late is (store name) open?” Did you check their Facebook page? If the information wasn’t readily available on their page did you message them? Most of us would say yes. How quickly did you get a response? 2 min? 1 hour? 1 day? Longer?
Just Monday I was trying to decide where to go for mine and my husband’s anniversary. I messaged two local resturaunts (around 12pm) in the area and asked if they had any Monday specials for locals or early bird specials. One place responded to me on Tuesday at 1:40pm… and ENTIRE DAY after I asked my question!! The other hasn’t responded at all. Guess what… we didn’t go to either resturaunt, we wound up going to one of our regular spots.
The point I’m trying to make here is that when people ask a question it’s generally because they want an answer… and 9 times out of 10 they want it… well… now! Now, as a resturaunt, or store, or lawyer, or whatever you’re busy… I understand that. But you HAVE to respond to people in a timely manner. 1 day in my eyes is too long.
This is what I do… for my clients. Your customers are going to have a response. And usually it’s within several minutes (unless of course someone messages at 4am). People want that. Even if I don’t know the answer, I’m rssponding to them to let them know I heard them and will find out asap.
Here is a good example. I helped out at Dr. Screams last October. I was there in person taking pictures forming groups etc. However. A lot of what I did was responding to messages. Some nights I was receiving 30 plus messages within a few hour span. We didn’t have a set closing time so a lot of questions were “are you still open?” Imagine if those people didn’t get a response and showed up… yeah… mad people bad reviews etc etc. Some were how much does it cost, or how long is the line? Etc etc. The point is all these people needed answers… and fast. And they got them. Dr. Screams has a 6 minute response time.
I also manage the pages for a local resturaunt. I’m always getting questions about birthdays, catering, hours, specials etc. The response time for them is under 30 min.
Also, remember your response time is ON YOUR PAGE for the public to see. Yep, that’s right… you can see how quickly businesses are responding, and if they aren’t.
I’m here to run your social accounts for you. Epically those businesses that don’t have the time. I don’t take days off (I was responding to messages on my honeymoon in Disney), I’m working for you every day! Don’t trust your social media to a big business. Don’t become a number. When you work with me you’re working with ME!
If you feel like you need direction, or just don’t have the time or know how call me! 843-274-9788