I can say with confidence that all businesses have heard the phrase “online presence”, but how many have actually put some REAL thought into it? What does it REALLY mean? What can you do about it?
I often hear: “Well, people are going to write whatever they want no matter what I do.” This, in fact, IS a true statement… but wouldn’t you like to address people about it?
Let’s start with some of the hot button sites: Google, Facebook, Yelp, Tripadvisor, and there are a lot of other sites as well.
“I’m not on google” Well… First of all, you probably are, second of all if you aren’t you’re in rough shape! Google is quickly taking over as #1 for reviews. Why? Because if their hand little nearby feature. How many times have you walked into a store or a restaurant and had your phone say “are you here?” Pretty much all Android phones are equipped with this nearby feature. So, how handy is it that you are at a place, just had dinner and boom! “Leave your review for….” pops up!
While we are talking about nearby… Let’s chat about Facebook. Facebook also utilizes the Google nearby feature and will say “it looks like you are at….” it happens all the time! You WANT this to happen at your business.
Then we have Yelp and TripAdvisor, which both are still VERY viable for reviews.
What are you doing with this information? How does this benefit you? Well, as a business you really need to be keeping track of what people are saying about you. If you are getting bad reviews on your chicken fingers regularly wouldn’t you like to know? If you have a staff member who is getting bad reviews regularly wouldn’t you like to know? How about the opposite side… If your prime rib sandwich was always getting “best ever” reviews wouldn’t you like to promote that? If your catering service was always getting glowing reviews, wouldn’t you like to show people?
The WHOLE point is people are going to say what they want, but this information is useful to you, as a business owner.
So I’ll ask… How is your online presence? If your answer is anything but “Great”, we need to talk. If your answer is “I don’t know”, Let’s sit down and talk about what I do! Let me train you if you have the time to monitor it yourself. If you don’t I think you’ll find that my services are beneficial and affordable for all businesses.