What people don’t understand about Social Media Management

Where to begin??!!! I’ve been doing this for about 2 years now. I’ve learned a lot about this business. It is not as simple as people think. I can’t tell you how many times I’ve heard “Oh how hard can that be”, or “Really that’s all you do?” or the best one is “I use Facebook all the time, I could do that too!”

Facebook: Let me just say It’s not as easy as you think. Facebook changes its algorithms regularly. This is why your news feed doesn’t show the most recent posts; it shows the most popular. So you really have to know what you are doing to get your posts noticed on Facebook.

Twitter: You can’t just send out whatever and expect results. There really is a science behind it. Tagging the correct twitter handles. Using the right hash tags. It’s all a part of it, and can’t be learned overnight. You have to do research, you have to be able to formulate your tweets properly.

Blogging: It’s not as simple as sitting around and writing. You have to make your content interesting. People have to find value in it.

Pinterest: It’s not just pretty pictures! These pictures have to link to content that is relevant.


Now I’m not saying Social Media Management is rocket science. I’m just saying it’s not as simple as most people think. You have to post regularly, and relevantly. That’s why many businesses outsource their social media to someone like me. I have the knowledge to create relevant content to your specific business.


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