So part one I talked about stats and what they are. Next part I’m going into detail on how to read Facebook stats, WordPress stats, and other site stats; I’ll really detail what they mean.
Ok. So you have all this information, what do you do with it? How can you really work to improve?
As I already said before monitor them! Every day, or every week at the least. See what kind of traffic you are getting to each site.
After you start monitoring them keep track of your posting habits. And, keep track of any campaigns or advertisements you are doing.
See where I’m going with this? Week one
Ok… for those of you PAYING for ads on Facebook this is of the utmost importance!!! You don’t want to waste your money! Week one run a campaign to get more clicks on your “call to action”, how did your stats look? Week two boost a post, Stats? Week three do a special offer, check those stats. I can’t stress enough how important this is! Also, be sure, EVERY site will be giving you insights on your campaigns! They give this to you for a reason, so see what ads are working best.
For those of you who aren’t actually running campaigns, your stats are STILL very important; probably more-so! The awesome thing about your blog, Facebook, Google etc they still give you stats no matter if you are paying for ads or not. So how do you leverage this if you aren’t running campaigns? You are really going to want to keep really good track of what (text, picture, video) you post and when (time of day, the day of the week). This is going to be a lot of trial and error. We all know visual posts get more views… but that’s just one part of it. Watch your words… call to action… try wording things different… short posts… informational… etc. Keep track and monitor the response you are getting. Once you are tracking this for a few weeks or so you will really have valuable information on when you should be scheduling your posts and what’s getting the most attention.
The easiest way to do all this is to keep a visual representation… Write it on a piece of paper, make a spreadsheet, calendar. Doesn’t matter how you do it. You really should always monitor your traffic, but really the first month or two is when you want to track what you’re posting in relation to traffic. This will give you the valuable information you need. After that, the fun part is keeping it going! Do what works best!
Ok last part will be coming by Monday! I’ll be going into detail on Facebook stats, WordPress (blog) stats, and touching on Google, Yelp, and Tripadvisor as well!