Content Part 3: Twitter!

Content for twitter is an entirely different beast. You are limited on your characters. So unless you are saying something short and sweet you will have a link to your content. If you do this you have to have something catchy to get people to WANT to click. There is a real science to creating […]

Content, Content, Content! Part 2: Facebook

Part one was about your blog. Cliff notes version is make it personal, informative, and have fun! This time I’m talking about your business Facebook page. The trick to Facebook content is making it “shareable”. Now as with your blog this is not one size fits all, it will require work and lots of effort. […]

Content, content, content! Part 1: Blog!

We always hear the word “content”. Whether it’s sharable, news worthy, informational… it’s always there! What many businesses struggle with is where to get it! Unfortunately there is no easy, one-size-fits-all, answer. Let’s start with your blog. If you don’t have one you should! There is a plethora of information on blog ideas and most […]

Do businesses really need to use Facebook?

Short answer: YES! Here is why: Just from my own experience I have come to realize that if a business is not on Facebook, they don’t exist. Yes, it is rather sad that we, as a society,  have come to rely so much on Social media; but it’s true.  Businesses have to realize the potential […]

Blog: Is Social Media worth the effort?

Of course my opinion is going to be somewhat biased on this but there are overwhelming statistics that point the answer to YES! Now to be fair, if you are looking for immediate payoff you won’t usually find that with social media. Businesses need to remember that social media is a “long-term” investment. I put […]