Staying ahead of the competition with the use of digital marketing can be a challenge especially for small local businesses. Since local businesses tend to be smaller in size it can be difficult to know where to begin and the value they will obtain from spending the time and effort building a digital presence. However, with the majority of customers are using the web find companies and products, determining the best way to reach these digital customers is very important. The truth is that digital marketing for small local businesses can be very inexpensive (often times free) and can a much higher customer return and retention.

With that, here are seven easy tools to leverage when expanding your business to the digital audience and how they can help you as you grow your business.

A fresh, clean and updated website

Typically the first impression of your company is your website…